Choosing your business idea is the hardest part and it's where most people quietly stop. Not because they're lazy. But because "pick something" is a useless instruction when you've got three half-ideas and no way to tell which one's real, or what will work.
So this plan spends time on exactly that, with the exercises in order and a way to tell a real commercially viable idea from a ‘nice but not worth it one’. And come out with a strong foundation to launch from.